Nowadays, consumers are curious in the organic status of their fruits and vegetables as well as the fair trade status of their coffee. It is less frequent for us to consider the origin of our clothes. We frequently overlook the fact that ready-to-wear clothing has only been around for around a century. Ready-to-wear, often known as "off-the-rack" or "pret-a-porter," is a word that refers to clothing that is ready to wear right away and is based on a standardized size system.

For the majority of history, tailors and seamstresses made sure that each person's clothes and gowns were the precise right size. Each item was still conceptually distinct to the buyer's desire despite some standardisation brought about by the pattern-making process.

Mass production of clothing in the United States didn't start until the second part of the 19th century, and that too was just for menswear. The industry quickly grew into the public market for female clothes in the first half of the 20th century. Although ready-to-wear clothing was regarded as contemporary and practical, size was frequently a problem due to brand differences.

The National Bureau of Home Economics surveyed 15,000 women about their body types and dimensions in 1940 in an effort to provide a uniform system for manufacturers across the country. In spite of this, the industry nevertheless varies in size due to lax policing. We've all tried on clothes from our favourite retailers that didn't fit well, and a lot of us feel apathetic about wearing items that aren't properly tailored because of the standard sizing method.

Made-to-measure has recently become more popular and is no longer solely a practise of high-end couture houses. To reduce the price of traditional tailoring, this trend away from the commercial norm also incorporates technological innovation, such as a more effective pattern-making method and sewing machines. A computerized pattern printing factory, for instance, may produce 100,000 full patterns in a day.

Reviving customised clothing requires preserving the uniqueness and fit of a historical precedence in clothing design. Fashion and customization are closely related; in reality, quick fashion and mass manufacturing techniques encourage waste and environmental deterioration. So, what say you? Do you believe that customization can regain popularity?


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