Vivid Purple — Vivid Purple is a distinctive shade whose name reflects its overall visual character. It belongs to the Violet family: a medium-toned, vivid tone with hex code #9900FA and RGB values of 153, 0, 250. Its dominant channel values give it a cool undertone that reads as vivid rather than flat. Vivid Purple pairs well with natural wood tones and warm beiges and works nicely in graphic design projects. Nearest neighbors: lavender.