Purple Red — Purple Red is a distinctive shade whose name reflects its overall visual character. It belongs to the Red, Violet and Pink family: a dark, vivid tone with hex code #990147 and RGB values of 153, 1, 71. Its dominant channel values give it a warm undertone that reads as vivid rather than flat. Purple Red pairs well with crisp whites and warm neutrals and works nicely in interior accent walls. Nearest neighbors: fuchsia.