Purple Red
#990147  ·  hsl(332.37, 98.7%, 30.2%)
Tints & Shades
#260012
#3D001C
#540127
#6B0132
#82013C
#990147
#CE0160
#FD0779
#FE3C95
#FE72B2
#FEA7CF
Color Values
Hex #990147
RGB 153, 1, 71
HSL hsl(332.37, 98.7%, 30.2%)
CMYK 0%, 99%, 54%, 40%
CSS Variable
--color-purple-red: #990147;
Contrast Checker
On White
Zarighar
Bridal & formal wear
8.57:1 ratio
AA Normal ✅ AA Large ✅ AAA ✅
On Black
Zarighar
Bridal & formal wear
2.45:1 ratio
AA Normal ❌ AA Large ❌ AAA ❌
About this color

Purple Red — Purple Red is a distinctive shade whose name reflects its overall visual character. It belongs to the Red, Violet and Pink family: a dark, vivid tone with hex code #990147 and RGB values of 153, 1, 71. Its dominant channel values give it a warm undertone that reads as vivid rather than flat. Purple Red pairs well with crisp whites and warm neutrals and works nicely in interior accent walls. Nearest neighbors: fuchsia.

✨ Zarighar Bridal & Textile Studio Exclusive Feature

Preview how Purple Red looks across luxury bridal fabrics, metallic embellishments, and South Asian wedding venue lighting — combined in one view.

Pure Katan / Banarsi Silk  +  ☀️ Daylight
✨ Multi-Piece Styling

Pair Purple Red as the primary bridal piece with culturally harmonized Dupatta, Groom Sherwani, and Turban accents:

Open Ensemble in Live Visualizer →
🧵 Atelier 3D Physics · دھوپ چھاؤں

Tactile Fabric Physics & Complexion Harmony

Simulate how Purple Red reflects and moves on pure South Asian luxury silks, sweep the spotlight angle, and evaluate resonance against skin undertones.

✨ Weave in Dhoop Chhaon Compare →
High-luster directional sheen with fluid drape and luminous specular highlights.
✨ Zari Wirework:
🌊 3D Drape Folds:
Depth:
🪞 Rang & Roop · رنگ و روپ

Complexion Resonance

Test how Purple Red harmonizes with South Asian skin undertones under venue lighting.

96 / 100
Imperial Royal Contrast
Skin Complexion
Draped Fabric

💎 Heirloom Jewelry:
✨ Zari & Trims:
✨ Bespoke Atelier Service

Bring Purple Red to Life in Haute Couture

Enamored by this exact hue? Our master dyers and artisans at Zarighar can formulate custom-dyed pure silks, raw fabrics, velvets, and hand-embroidery in Purple Red (#990147) for your bridal trousseau or bespoke occasion wear.

Atelier WhatsApp +1 (716) 222-2691
💬

Direct WhatsApp Consultation

Connect directly with Zarighar's bridal colorists to discuss custom fabric dyeing, silhouette pairings, and embellishment matching.

Chat on WhatsApp
📦

Physical Fabric Swatch Sample

Request a physical swatched sample card dyed in Purple Red in Pure Katan Silk, Raw Silk, or Velvet dispatched to your door.

📜

Atelier Fabric Spec Sheet

Generate an official archival A4 PDF specification sheet with fabric metrics, Zari finish, and scannable QR code.

🪔

Occasion Harmony: Mehndi & Sangeet

Festive high-contrast evening, vibrant henna greens, celebratory fuchsia, and mirror tilla.

Explore in Wedding Planner
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