Plum Purple — Plum Purple shares the deep, dusky purple of a ripe plum, giving it its name. It belongs to the Violet family: a very dark, vivid tone with hex code #4E0550 and RGB values of 78, 5, 80. Its dominant channel values give it a cool undertone that reads as vivid rather than flat. Plum Purple pairs well with metallics like gold or brass for added richness and works nicely in art and illustration palettes. Nearest neighbors: fuchsia.