Gold — Gold carries the warm metallic gleam associated with gold, giving it its name. It belongs to the Yellow family: a medium-toned, vivid tone with hex code #DBB40C and RGB values of 219, 180, 12. Its dominant channel values give it a warm undertone that reads as vivid rather than flat. Gold pairs well with other tones within its own color family for a tonal palette and works nicely in branding and logo design. Nearest neighbors: gold, chestnut.