Amaranth purple
#AB274F  ·  hsl(341.82, 62.86%, 41.18%)
Tints & Shades
#2B0A14
#441020
#5E152B
#781B37
#912143
#AB274F
#D02F60
#D8547C
#E07998
#E99DB4
#F1C2D0
Color Values
Hex #AB274F
RGB 171, 39, 79
HSL hsl(341.82, 62.86%, 41.18%)
CMYK 0%, 77%, 54%, 33%
CSS Variable
--color-amaranth-purple: #AB274F;
Contrast Checker
On White
Zarighar
Bridal & formal wear
6.7:1 ratio
AA Normal ✅ AA Large ✅ AAA ❌
On Black
Zarighar
Bridal & formal wear
3.13:1 ratio
AA Normal ❌ AA Large ✅ AAA ❌
About this color

Amaranth purple — In the violet and red families, Amaranth Purple fuses rich red with deep purple. Its sultry, elegant tone evokes velvet, ideal for sophisticated interiors or dramatic design accents.

✨ Zarighar Bridal & Textile Studio Exclusive Feature

Preview how Amaranth purple looks across luxury bridal fabrics, metallic embellishments, and South Asian wedding venue lighting — combined in one view.

Pure Katan / Banarsi Silk  +  ☀️ Daylight
✨ Multi-Piece Styling

Pair Amaranth purple as the primary bridal piece with culturally harmonized Dupatta, Groom Sherwani, and Turban accents:

Open Ensemble in Live Visualizer →
🧵 Atelier 3D Physics · دھوپ چھاؤں

Tactile Fabric Physics & Complexion Harmony

Simulate how Amaranth purple reflects and moves on pure South Asian luxury silks, sweep the spotlight angle, and evaluate resonance against skin undertones.

✨ Weave in Dhoop Chhaon Compare →
High-luster directional sheen with fluid drape and luminous specular highlights.
✨ Zari Wirework:
🌊 3D Drape Folds:
Depth:
🪞 Rang & Roop · رنگ و روپ

Complexion Resonance

Test how Amaranth purple harmonizes with South Asian skin undertones under venue lighting.

96 / 100
Imperial Royal Contrast
Skin Complexion
Draped Fabric

💎 Heirloom Jewelry:
✨ Zari & Trims:
✨ Bespoke Atelier Service

Bring Amaranth purple to Life in Haute Couture

Enamored by this exact hue? Our master dyers and artisans at Zarighar can formulate custom-dyed pure silks, raw fabrics, velvets, and hand-embroidery in Amaranth purple (#AB274F) for your bridal trousseau or bespoke occasion wear.

Atelier WhatsApp +1 (716) 222-2691
💬

Direct WhatsApp Consultation

Connect directly with Zarighar's bridal colorists to discuss custom fabric dyeing, silhouette pairings, and embellishment matching.

Chat on WhatsApp
📦

Physical Fabric Swatch Sample

Request a physical swatched sample card dyed in Amaranth purple in Pure Katan Silk, Raw Silk, or Velvet dispatched to your door.

📜

Atelier Fabric Spec Sheet

Generate an official archival A4 PDF specification sheet with fabric metrics, Zari finish, and scannable QR code.

🪔

Occasion Harmony: Mehndi & Sangeet

Festive high-contrast evening, vibrant henna greens, celebratory fuchsia, and mirror tilla.

Explore in Wedding Planner
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Color Combinations
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