Amaranth Cerise — As compared to "true" Amaranth, Amaranth Cerise has a slightly cooler feel to it, which means that it falls solidly between the red and purple color families. A quick glance at the cyan, magenta, and yellow values shows that Amaranth Cerise has less of a yellow tint, which results in a cooler feeling and a less aggressively red shade to this variation.